Omnichannel Stitching
So much for iPhone privacy. I had thought that paying in a physical store with contactless Apple Pay was more or less protecting my privacy. It turns out this is not the case. I mean of course paying by credit card you give your static credit card number to the merchant. But that should be it, right? Just the number. Not your email, home address, phone number and God knows what else. So I was quite stunned in Queenstown, New Zealand, after landing I went to a sports shop to buy some freeze dried food and a gas canister. When paying I rarely pay attention to the details other than the transaction amount but I thought there was a glimpse of my phone number and my email on the terminal for a short while. This was confirmed later this day when I received a bunch of emails from the store - welcome, coupons etc. Had I provided them with this data voluntarily? Nope. I even went through my email history and there was no trace of any earlier communication from that store chain. So they must hav...