Invisible Features (2)
Back in April I indicated how quality (and performance) have been the most invisible features of a product while people have been taking for granted. Ease of use is probably the second most invisible feature. Although some do seem to appreciate that. But only if they have previous experience in the field, something they can compare against. Otherwise it things are simple and just work, they do not get much attention. If things are simple and just work, the users just do not appreciate the underlying problem being solved is actually difficult. Like flying. Commercial air travel is probably one of the most complex accomplishment: ultra mature and ultra complex technology (materials, propulsion, predictive maintenance, navigation, safety) combined with ultra wide scale operations (pilots, traffic control, airports, security, connections, booking) on a global scale. Millions of humans do this every day and very few really appreciate the complexity. Actually most of them com...