Building Value vs Building Profits
I am half way through the Brad Stone's The Everything Store: Jeff Bezos and the Age of Amazon . Don't know the remaining half (yet!), but already this book is getting my personal book of the year 2013 award. It is a wonderful story driven by what Stone calls Jeffism: "We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent.". I have never heard anybody declaring publicly what is so close to my own entrepreneur's heart. Here is the full paragraph quoted: “If you want to get to the truth about what makes us different, it’s this,” Bezos says, veering into a familiar Jeffism: “We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent. Most companies are not those things. They are focused on the competitor, rather than the customer. They want to work on things that will pay dividends in two or three years, and if they don’t work in two or three years they will move on to so...