AHM (Automated Hotel Machine)
Only 10 months ago I complained on the hotel check-in process being so easy to automate, yet still run by humans . The change is coming. A few days ago I was driving home for Christmas after having a couple of wonderful powder skiing days in the Alps. As the drive takes quite a while - ten hours to be exact - I usually stop half way for an overnight rest. And as there is a new highway bypassing Vienna on the North, this time I decided to look for a new hotel, close to the S33. I opened the Booking.COM application on my Android phone. I do like the Booking.COM app for one particular reason. It shows a map you can zoom and pan, and as you scroll the map, it keeps bringing new hotels to offer. Good-bye text "by address" search. Welcome to the visual experience. Point a finger on the map and pick a hotel. It offered me a cheap Clever Hotel exactly at the point I wanted. Only later I realized the hotel is fully automatic. Booking.COM sends you two numbers - confirmation and ...