Nikon Straits
It seems all odds are against Nikon. It is not only Sony who was first to realize the mechanical mirror in professional cameras was a thing of the past. This mirror was the "R" (reflex) in DSLR (Digital Single Lens Reflex) and was redirecting the lens image to an optical viewfinder, when composing, and then was lifting up to let the image be captured by a sensor. That was needed in the "film" era. In the digital era, a viewfinder can be fully electronic, coupled with the sensor, so no need for the mirror. Nikon did not have this reflex Sony had (pun intended). So they too moved to the "mirrorless" era, albeit a couple of years late. That lack of reflex costed them a significant loss of the market share. In the market which itself is shrinking heavily due to the invasion of smart phones. So you may say Nikon has been hit by Apple. And surprisingly Apple has got involved again in competing with Nikon indirectly via Intel, one of the key Nikon's customer....