Buyers, beware!
Recently I 've come across a company named Demand-Tec . They've caught my attention probably because in my so called "previous life" I dealt a lot with enterprise management software, and especially with business intelligence. While not as gadgetry - oriented as telecoms, enterprise management was still able to create several areas where I was able to free my imagination and play with some unconventional ideas that were eventually leading to some concrete business benefits for our customers. And what Demand-Tec does is exactly both unconventional and logical and lets them exploit the power of software to give serious business advantage to their customers. The idea is to use advanced business intelligence and modeling to set retail prices for products. Normally it works like that: a retailer takes the cost, adds his markup and comes up with the price put on a product sticker. Fixed markups do not require much of a [business] intelligence. And there is always a question...