Push It My Way
Search is the most common activity when we browse the Internet. The most potent business models are build around search. What will this landscape look like in a couple of years? Will we have even better and more accurate search services? Of course yes... But will they rule the world as they do now? Probably not... Wherever we go on the Net, we leave traces. And we do more and more on line. Shopping, news, friends, vacation planning... All these activities together define what we like and what we do not like. So when we search... usually chances are we search for something similar to what we already like. And even more. Somebody with a taste similar to ours has probably already searched before for what we want to find now... So? If there are patterns likely matching our future Web activities... Shouldn't the information find us? Instead of us finding it? There are some good services employing this business model now. Take the Pandora , a perfect example. I tell it what I like and th...