The Road
A personal view of the CEO and co-founder. At WiHo.me we're enjoying a roller-coaster ride. I mean it is wild and full of energy and the turns and pivots are violent. An experience I really like. At the same time, as it seems there (finally) is a chance to make money in this business, I hear questions about what happens after. Asked both by some of our angel investors and some friends of mine. And raising my eyebrows... because I have no plans for the "after". I really do enjoy the ride. So the longer it lasts, the better. It is about the road, not the destination. What really gives me the fuel to burn are the everyday challenges, brain teasers and puzzles to be solved. This has been so engaging I can't imagine the "after". Honestly this was the primary reason behind starting the company. Back in 2009 I was retired, after two successful startups. It was so boring I could barely withstand this state of mind (doing nothing and being a highly paid consult...