Man in the Middle
In today's connected world all there are two roots of trust: A device or a service you want to trust is from a highly valued brand or It is completely open and has been audited by a broad community Trust is extremely difficult to establish. It takes years and must be one of the top priorities for a brand owner. It is also very easy to lose. And yes, you have to trust somebody. If you don't then probably the only option is to verify everything yourself, which, given how complex things are, is simply impossible. At the same time, most people when buying a product or signing up for a service rarely think in terms of trust. "I bought this cool WiFi - connected light bulb" and you screw it in, not even thinking it may "phone home" and store your WiFi credentials in the open text. Or you grab a utility software application from a website and install it on your computer not even bothering to check the file signature (if provided and can be trusted...). Malware and...