Radio Google

In my October 2005 post I discussed the possibility of Google entering voice ads market. And so it has just happenned today. Google has yet to go after voice phone calls, but they are closing in - by taking over the radio ads first with the acquisition of dMarc Broadcasting Inc., a company that connects advertisers with radio stations. The core asset of dMarc is an automated system for scheduling and ads delivery over the radio.

This move clearly confirms the direction Google is heading. They want to be The Place where you advertise. You no longer have to worry about media and channel, they will be picked up for you automatically, depending on the content and your target audience. Internet, TV, Newspapers, Radio, Telephones... Why should you decide? Let them pick the best for you. As I wrote in the Google: Life After Television.

"Google is becoming a one stop shop for advertisers. You have a product or a service. You want to sell it. Let the world learn about it. So you go to Google, bet for some AdWords and wait for orders. It is that simple. Regardless where you are, with a few clicks you start selling to The World."