Economy kills

Day after day I work leading a small company towards success. 95% of my decisions are based on so called business perspective. This means most cost effective delivery of products and services that give our customers the quickest return on investments. The business grows delivering in turn the shareholders the best return on their investments. Economy rulez. But deep in my heart I am a romantic engineer dreaming of brave and innovative products that will give us, users, the new experience, not only the cheapest product and service. How often I would like to ask "where is my personal jetpack?" to quote Walt Mossberg...

There were a number of achievements in the past, killed later on the road, because they were not profitable. Yes, we have even been to the moon... 40 years ago. Today such project would be laughed at...

Tomorrow I am leaving to the USA, taking a Lufthansa cross - Atlantic flight. Yes, we do not have supersonic Concorde's anymore. And we even do not have in - flight Internet, as we used to a couple of years ago. The Connexion service by Boeing was shut down more than a year ago... I just hope next year (or sooner?) somebody will come out with a good business model for in - flight broadband Internet access... This service was a good idea to spend at least half of the 13-hours Europe - to the West Coast flight...