Mobile @ Home

Social Networks are on the rise. Actually they are going ballistic... with Facebook leading the pack with 300M visitors... And a lot of activity happens from their mobile applications. Facebook on iPhone, Facebook on BlackBerry... Twitter would not make much sense if it was accessible only from laptop or desktop computers. They are about the beat... A status an hour old is... well... old :). The Web is now real-time.

So in your opinion - where are people using their mobile social applications? Driving a car? Shopping? Last week we had an interesting presentation by Edward Kershaw from Nielsen at Mobile Monday Poland. The meeting was revolving around mobile usage trends and of course Nielsen is the one you turn to for answers :). What Edward pointed out as striking, as illustrated on Page 16, was more than 50% users use their mobile Internet at home. Surprised? You should not be... Even at home most of us have our almighty mobiles in our pockets. There are applications popping out letting us control home A/V equipment from mobile handsets. We are sitting on a sofa, watching tv (or cruising channels), with mobiles in our hands... and what...? Obviously texting, chatting, checking weather and news and stocks, commenting, posting status messages - social Internet activities (Social Networking 2.0 ?). Suddenly mobile Internet has become the preferred feedback return channel from a living room. And it looks like this channel will be owned neither by MNO's nor by cable / IPTV operators. It will be owned by Facebooks and Twitters. And this is the way it should be. Content and conduit separated.