The Butterfly Effect

Qualcomm is one of the companies I've always admired and keep following the company-related news. The headline of Steve Altman investing in MagnaCom attracted my attention on February 20th, 2014. This date may seem insignificant, but I feel a tremor in the Force indicating it might have been big (but we just don't realize the importance of it yet).

I had never heard of Steve Altman before, but On Feb 20th I read he had been tasked at Qualcomm with "building an intellectual property licensing business around a new mobile networking technology called CDMA". Obviously this move and execution has been for years behind the incredibly huge business success of Qualcomm.

And then it dawned on me: we, at IOetc, should build an intellectual property licensing business!

The IP portfolio we have created to date is impressive, considering we are still a startup operating submerged below the surface and invisible for radars. The technology we've developed is absolutely wanted by a huge number of appliance manufacturers worldwide. We should be learning from Qualcomm's success and shape up our strategy the way they did.

In business the speed of execution matters the most. I pressed the team hard and it took us less than two weeks to prepare the concept and the design documents. Last Monday afternoon I hopped on a plane to New York to spend the entire day on Tuesday with our IP law firm discussing what we have and how to reach the goal. It was a wild overnight jump across the Atlantic and I was back in my office in Poland on the next day (we are extremely busy preparing for the important product launch next week). I hope and believe this speed and effort plays out.

I know this all may sound cryptic for the outsiders. But fear not! Re-branded as IOetc (the expanded version reads: Internet Of Every Thing Connected), we will be slowly emerging over the coming weeks (follow us on Twitter: @ioetc). There are significant product announcements later this year the world will will be abuzz about. I promise! The countdown sequence has already been initiated. Stay tuned!