Seed: The Curtain Goes Up

This week is shaping up to be the most important milestone for Seed Labs. The curtain goes up. There has been plenty of sweat and tears (of joy and sorrow), many ups and downs. But we are so happy, we are now ready to start talking about the company, the products, the strategy, the customers, the investors, the events (both past and planned), the roadmap.

Flying under radars has had its advantages. Many. The most important have been no public commitments, giving this wonderful swiftness in freestyle pivots that are the core advantage startups have against the established players. But now, more than ever, we feel absolutely sure about both the direction and the approach.

In our history we executed several pivots, with the latest two clearly defining now our position and heading. Business - wise we are a b2b software company. We empower manufacturers in making their products intelligent and connected. And technology - wise, we call 2014 the year of Bluetooth Smart in home automation.

Today we have a number of high volume customers going into mass production with our Seed Module inside. There will be product announcements in the coming weeks and months, so stay tuned to our @seedlabsinc Twitter stream. Our calendar is packed with tradeshows and conferences this Fall: IFA Berlin (September, EU), Energetab (September, EU), Bluetooth Europe (September, EU), Hong Kong Electronics Fair (October, Asia), Canton Fair (October, Asia), Bluetooth UnPlugFest (October, EU), Demo (November, USA). Come and say hello if you can!

There has never been a more exciting moment for us as The Team. Thank You for what you've done and let's keep pushing!