Is Bluetooth a Solution for GoPro UX problems?

I have just had a couple of novice interactions with GoPro. It is one of the worst UX I have ever had. Tiny LCD, a set of ambiguous buttons, the battery losing power, especially when WiFi is enabled. It is hard to understand and explain a product like that is having such a market success. But being successful does not mean you couldn't be even more successful or at least generate less frustration for users.

Of course using a phone a a remote keyboard and display via a wireless connection is obvious. They even try this over WiFi, but wifi brings at least three problems here:
  1. It draws a lot of power and impacts the already very poor battery life
  2. It has to be turned on and off and it is not obvious how to do it
  3. The discovery process and securing the channel is not that straightforward either
It all could be solved easily by implementing a Bluetooth Smart radio on GoPro. It could be always on, not affecting the battery. It could be automatically detected and create a secure connection with a phone Cost wise it would not affect the product at all. Being such a high profile company it should not be a problem for them to implement this. So why haven;t they done this?

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