Mindset: Quality
So this is more a mindset, the road to quality rather then a point at which quality can be achieved.
Running a purely software company I often feel the pain others like us have been going through, Microsoft perhaps is the most obvious example.
PC hardware is much better now and test / qualifying procedures are much stricter now. But roll back to early 1990's and some of you may recall hard drive controllers that worked with only certain motherboards, interrupt conflicts etc. This chaotic hardware landscape was the main reason behind the bad press Windows was getting, especially in comparison with Apple. Apple was lucky to have full control of the hardware. Or I should not say lucky - it was just their decision. Microsoft on the other hand relied on 3rd party hardware manufacturers.
And even the best software efforts can be ruined by poor hardware. And hardware - I do not mean only the silicon, as it very often includes some low level software, and this is probably where most often the "hardware" companies fail to deliver. Hardware mindset is different than software mindset, instead of this asymptotic path to the ultimate quality, hardware has a strict point in time when it is "done" and "ships" and no further improvements are made after that date.
Hardware vendors push towards reaching that milestone, very often aware of some existing issues, they take a calculated risk approach. Unfortunately such approach very often ruins the software quality efforts.
I write this from my own recent experience of a joint project with a traditional hardware company. I was struggling with their "different" approach to quality. We were providing 95% of the software for their product and their job was to build the hardware to our specs, also providing the remaining 5% of low level hardware abstraction level (HAL) software. We were fortunate enough to have strict test procedures (they have been designed and continuously improved based on similar engagements) and I was surprised the hardware vendor was still disputing our test results and recommendations.
Yes the ripple voltage on the interrupt line is high, but has it really triggered an unwanted interrupt? We could add a capacitor to filter, but if it does not trigger, we feel this is unnecessary.
No, it did not trigger. Under our test conditions. But (for example) considering the component tolerances, temperature impact, component ageing, we felt like there was just not enough margin to be sure it would never trigger an unwanted interrupt. It took us several weeks and multiple conference calls to convince them to make this little change.
This partner clearly had a different mindset. To them, our quality mindset was a mindset of diminishing returns. And they are clearly not alone. There are thousands of cheap, not - dependable, misbehaving products on the market today. All could be characterized as crap. Why do we make them at all? What is the point of rushing out something that is a bit cheaper and will eventually fail to capture the market share because people will simply get frustrated with the brand.
Cheap things are very expensive for the civilization as a whole. In the end they are waste, polluting the environment and leaving this added residue of frustration among users who in the end will prefer not to invest in some technology at all.
People's mind need to change. I like that Germans preffer quality over the price. In Poland price almost always takes precedence which is annoying. How quality can win with crap if most od money goes to shity producers? Quality means high margin profit ans buying crap we close ourselfs in rickety world of low quality and unhappiness. Let's appreciate companies providing high quality products and professionals even if significantly more costly. As much as possible. Consumers ad their everyday small decisions drive the market.
ReplyDeleteConsumers - unfortunately - are more open to be manipulated than to be educated. Repeatedly they are tricked by business / marketing strategists to buy into "more", "newer", "better". Especially the "more" part is important for the profits. The most exemplification of that is - I think - in the USA. The quality of "American" stuff is the worst in many categories - starting with food, which impacts the quality of life, through obesity. In general people do not have a clue and consume the media bubble, which in turn pushes them to consume more crap and accept bad quality for "more".
ReplyDeleteAnd sometimes consumers have no choice, which is why the regulators should be stepping in, raising the bar for entrepreneurs, very significantly, like I mentioned in the other comment in the [Forever Magic] discussion.
But why shoud the regulator event care ? Everyone has their choice to be obeese and eat crap. Its a free choice, unless it affects others (like environment pollutions) - everyone is a master of their live ans we should stick to it. I do not like your idea to "substanstially rais taxes" or attitude "we need to force people to do this or not to do that". Raising taxes will, for sure, diminish efficiency, enlarge burocracy and corruption. Studpid politicians will be event more empowered. Increased regulations will intensify surveillance. This is not a goal we probably want to attain. We both claim we need quality and it comes with education - and this may be the sector which needs more spending. Awareness and education may make world better, not taxes ans regulations... Regards :)
ReplyDeleteThe regulators are needed to protect innocent and unaware average citizens against manipulation coming from smart greedy entrepreneurs. The Poison Squad story is very revealing on why. Businesses have one principle: maximize return on investment and by doing that they very rarely server their customers well. They serve their investors. And customers are the victims.
ReplyDeleteEvery time I land in the USA, the first realization, looking at all the seriously ill people living there, I cannot believe how this country allows their own citizens to be so much manipulated. Sugar and carbs are everywhere. Trying to buy a decent quality food is a real challenge, close to mission impossible in rural America. Europe stands much better, partly due to the culture, but we have much better protecting governments. It is Europe where USB charging has been mandated, putting the end to phone charging lock-in. It is Europe where airline passengers are guaranteed decent protection against the airlines trying to absolutely maximize profits. It is Europe where you have 2-years minimum warranty on products. It is Europe where we now have the dawn of the Right to Repair.
Business are waaaay too profitable. That needs to be trimmed so the consumers are better served and protected.