The First Million

On December 17, 2024, we crossed the 1 million mark of manufactured devices with Silvair technology inside. It is a nice milestone. Of course. But somehow this was not what has recently been generating the enthusiasm among our employees and investors. It is the velocity with which we crossed that mark.

A million units definitely means a lot. It means the product is wanted. It means there is a product - market fit. It means the quality is good (otherwise the support claims would have killed us). It means the supporting infrastructure can scale. And on and on.

On the other hand 1 million is both big and small. We are still small. I was even contemplating if 1 million units was worth a public celebration. But again, it is about the velocity. While it took us 5 years to get to the first million (the first meaningful shipments were in 2019), it may take less that 2 years for the next million and then less than a year for the 3rd.

People say 90% of lighting controls in 2030 will be wireless. That means good bye DALI, good bye KNX, good bye all wired legacy systems. Why? Because wireless just works. Wired systems are like landline phones. Voice over IP did not save them. Telephony went 100% wireless, even wireless cubed, as we use Bluetooth earbuds talking to an LTE phone which talks to a base station which has a wireless backhaul.

In lighting controls Bluetooth NLC has proven to be super reliable, resilient, scalable and ultimately easy to commission. The distributed architecture makes all control boxes, wireless processors, gateways etc. obsolete. There has never been a cleaner architecture. Plus it is THE ONLY full stack interoperable open standard. So the challenge really is, assuming wireless is (close to) 100% of the market in 2030, what is the size of the market and what chunk of it will Bluetooth NLC have. Time will tell.

All I know now is we rare fully heads down to make 2025 even better. With super ambitious product roadmap, new product launches, and committed projects, it has been shaping up to be a record year. And we will all try harder.