Seed Labs

Seed Labs has now become official. After more than 5 years since the inception and almost 3 years after the original HomerSoft company was started, we start emerging from the hide. My LinkedIn followers may be a bit confused, since recently, embracing the failures, we've gone through several branding pivots. There was Sway, then there was ETC then Seed and now the Seed Labs. But hey, after all pivots are the privilege of startups. And BTW this is why startups are so effective: they can afford themselves to pivot as frequently as needed, validating the concepts quickly.

Our business models pivoted too (this was mainly thanks to extremely valuable negotiations with investors: both private / seed and VCs) and - I am so happy to tell - after testing several alternatives, we have now firmly settled with what was my initial idea back in 2011: we are a software company.

Our core product is software for the Internet of Things type applications. Starting with low level firmware implementing communication protocols, going through middleware platform that helps organizing connected devices, then Cloud services, and ending with front end applications for mobile devices.

And we do hardware too. There are two reasons for that. #1 is we provide reference designs for communication modules, for middleware controllers and for connected sensors and actuators. #2 is we have to build hardware for our software to run on: because it does not always exist. But down the road I can imagine we will be phasing out #2, licensing the hardware designs to ODMs and brand owners. Ultimately we don't want to make products. We want to make your products better!

I am very happy with the way the story unfolds. It has been a wild ride, and will continue that way, bringing us the joy of creation followed by the elation when our technology finds the way into the hottest products and brands. The future looks extremely promising.