LAN, PAN, WAN and... BGAN

A few days ago Wired News reported the new development at Inmarsat. We are going to have a global hot spot. The new Broadband Global Area Network will operate at speeds up to 500kbps. Promised coverage is "88 percent of the globe's landmass". Even parts of the Arctic Ocean and Antarctica are covered, but unfortunately the poles will not get the signal (not enough market there, yet?). BGAN supports IP streaming, simultaneous voice calls, SMSes and ISDN.
I think BGAN may soon be available as an option for cars, with flat, roof-mounted antenna and local LAN (WiFi) or PAN (Bluetooth) hotspot inside a car. Us, who love the satelite radio, would love BGAN connectivity in a car too...